About

Hi, I'm Roberto.
I studied Industrial Design at Politecnico di Bari in the south of Italy and then I moved to Milan where I specialized in Product Design at the Politecnico di Milano.
After I finished my master degree, I had the opportunity to work inside the 3M Design Lab in Italy. My experience there has given me a deep understanding of all the processes behind a global project. While working inside 3M, I designed projects for Scotch-Brite®, Scotch®, Post-it®, 3M Display & Graphics (D&G), Filtrete™, and more.

I am currently working as the product and strategic designer at NARAI, an Italian design consultancy studio for large companies and multinational brands. Here I design projects from home/office and retail products to consumer electronics and UX/UI for companies such as Scotch-Brite®, Fastweb, Allianz, Casa Bugatti, Mexus, We-Made and others.
I am interested in trend analysis and I love to follow innovations in technology. I believe that design thinking is key for a company to grow and keep up with the competitive market.

The quality that represents me the most is curiosity. I believe that it’s an invaluable skill because it allows one to evolve with the rapid changes in our society.
For me, it is important to be aware that every simple thing around me has its own beauty. This is why I trust in the value of simplicity.
I feel that the most important part of a project is the storytelling because what people really care about is the story behind the product.

Stuff I Like

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Gran Lusso Coupé : BMW + Pininfarina.

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Blackberry Q10

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The Nokia Lumia 925

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Sony Xperia Zr

Miles Johnson, Levi’s Design Director, talks about this season collection.

The new Olympus PEN -EP5

Lamborghini Egoista 2013

Peter Skillman, Head of Mobile Phones User Experience and HERE Design of Nokia, talks about the design approach behind the first in a new generation of Nokia’s Asha smartphone family.